For those that do not know me personally, one of my childhood heros has always been Jamie Oliver. His philosophy on cooking affected the way I think on my lifestyle and ultimately, my design. Make life simple, try not to over do it. Everything you put out there needs to come from the heart. If you have a goal or a message that you want to send to the world, then by all means, fucking send it!
Anyway, Jamie has just launch a group of shops called Recipease. The award winning UK design firm, Williams Murray Hamm, did an amazing job on the brand's image.
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